Social Media Marketing Direction for Atlanta Commercial Real Estate - Why Social Media Is Critical for Selling Commercial Real Estate
Posted on January 25, 2012 by NORAD
Preface: The original article was written by Cardinal Real Estate Partners in Charlotte, NC and was revised by Jim Kobal, M.A. in Vinings(Atlanta), GA. Please see the bottom of the page for the link to its website.
Two critically important words could make all the difference in the world when it comes to selling a distressed property fast. Whether you choose to work with a Commercial Realtor or decide to take your chances and go it alone, these two words will have a significant impact on your ability to achieve the greatest amount of exposure for your property: social media.
Three reasons why social media is critical to selling your property.
- Mass Exposure – Social media sties like Facebook and Twitter are no longer just extensions of peoples’ personals lives. People use social media to inform their buying choices, including commercial real estate. To bring exposure to their brands and attract customers, an enormous amount of businesses are taking to social media, including commercial and residential real estate agents. Commercial Realtors and sellers can use social media to advertise commercial property, and drive interested properties to a website.
- Online Virtual Tours - At the site, they can get a 360-degree “virtual tour” with just a few clicks of a computer’s mouse. It has proven to be an invaluable tool for selling offices and industrial space. Here is the main reason – it gives buyers who might not otherwise make the effort to arrange a physical tour a chance to see your property.
- You Tube Vide Tours – In addition to You Tube to being one of the two most post popular social media websites, it is a great tool for marketing your property, especially if you do not have virtual tour technology. Another great benefit of You Tube, is that it is free. You can easily integrate an individual You Tube video or dedicated channel onto your social media profiles, and thus increase the visibility of your commercial real estate.
You need to work with a Commercial Realtor who excels in social media marketing. They give a seller the most potential to sell your commercial real estate by moving it to the top of a buyer’s short list. You as the seller must embrace social media marketing, and exclusively work with a Commercial Realtor who is nationally recognized among his peers as being excellent in it.
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